Smothered by KJo, Jha's film runs helter skelter
IST
If
it's impossible to release a film on the same Friday as Karan Johar, it
is next to impossible to place your product in the following week
either.
This, Prakash Jha has learnt as his film Chakravyuh gets set to release after Karan Johar's Student Of The Year (SOTY) .
Says a source close to Jha, "There is almost non-existence space for the marketing of Chakravyuh.
Every conceivable advertorial spot on television and other conventional
media for a movie's marketing are reserved for Karan Johar's film. Jha
has to depend almost entirely on theatrical trailers to put his product
before the audience."
An option explored by Prakash Jha was to let SOTY be released
and then unleash an intense wave of publicity and marketing in the last
week leading up to his release. However, that option had to be discarded
since Chakravyuh opens on Wednesday, two days ahead of the customary Friday opening, which gives Jha's film a mere 5-day window post-SOTY release.
Says the source close to Jha, "Chakravyuh finds itself in a
peculiar spot. It has all its stars from Arjun Rampal to Om Puri most
willing to promote the film, but not enough space to do, the spotlight
being on Karan Johar and his three newcomers."
Ajab Gazabb Love release postponed
By Bollywood Hungama News Network, October 22, 2012 - 14:57 hrs IST
Post his previous two films Kal Kissne Dekha and F.A.L.T.U, Jackky Bhagnani is ready with his next Ajab Gazabb Love.
However, the film which was scheduled for release this Dusshera, on
October 24, taking advantage of the public holiday, has been postponed.
Ajab Gazabb Love will now release two days later, on Friday, October 26. The reason for the apparent delay in release is that many single screens will not be able to screen the film. This inability to feature the latest release comes thanks to the distribution of the recently released Student Of The Year which prohibits its discontinuation to make way for newer releases.
Producer Vashu Bhagnani has been vocal about the delay saying that he would rather wait for Friday which also coincides with Bakri Eid and have a uniform release, rather than have a staggered release in half of the theaters on October 24.
Ajab Gazabb Love will now release two days later, on Friday, October 26. The reason for the apparent delay in release is that many single screens will not be able to screen the film. This inability to feature the latest release comes thanks to the distribution of the recently released Student Of The Year which prohibits its discontinuation to make way for newer releases.
Producer Vashu Bhagnani has been vocal about the delay saying that he would rather wait for Friday which also coincides with Bakri Eid and have a uniform release, rather than have a staggered release in half of the theaters on October 24.
post source internet...
0 comments:
Post a Comment