especially during this week as the Cannes Film Festival takes over the French region.
But one person who stood out in the area on Wednesday for two very different reasons was TOWIE's Lucy Mecklenburgh.
The Only Way Is Essex reality star not only caused an eyesore thanks to her bright orange dress sense, but she also raised eyebrows from those in the know who will no doubt be asking: 'What is she doing here?'
What are yo doing here? Lucy Mecklenburgh arrives in Cannes as the annual film festival kicks off
The 21-year-old seemed somewhat out of her depth as she was spotted walking around Cannes ahead of the lavish opening ceremony on Wednesday afternoon.
And while she did her best to get noticed how she usually does in Essex, the majority of the clientele hitting the French Riviera will have no idea who she is.
Especially as the likes of Nicole Kidman, Carey Mulligan and Leonardo DiCaprio took centre stage at the opening gala as they descended on the red carpet.
TOWIE may have won a BAFTA but it doesn't make Lucy's arrival in Cannes any less strange.
Maintenance: Lucy brought her hairstylist along for the trip
The reality star was out and about on the French Riviera with her beauty entourage in tow on Wednesday.
But as the cinematic glitterati descended on Le Grand Théâtre Lumière for the opening of Cannes Film Festival, one wonders just where Lucy, 21, was heading that evening.
Glowing: The reality star was hard to miss in a bright orange cocoon dress
The fashion designer tweeted a cryptic message on Wednesday night suggesting she may well be rubbing shoulders with some of Hollywood's biggest names: 'Looks like the night just got interesting #Cannes2013'.
A surprising turn of events it would be for the ITV2 star, who earlier in the day enjoyed lunch with her make-up artist, hairstylist and manager, looking out over the beach.
Wearing a bright orange coccoon dress with black sandals and oversized shades Lucy certainly looked the part.
Keeping it high street: Lucy checks out Zara while on a shopping trip
But why each girl carried the same Louis Vuitton tote bag is baffling, especially when they walked into the designer store on their shopping trip.
However they also stepped into high street chain Zara, for as much as they might consider themselves among the ranks of Hollywood's elite in Cannes, their paychecks probably wouldn't match up.
One Essex girl who was jealous of Lucy's activities was Lydia Rose Bright, who replied to her friend's tweet: 'so jealous, give Leonardo a kiss from me wanna hear all the gossip next week. WTF your in Cannes (sic)'.
Who carried it best? The girls all had the same Louis Vuitton tote bag
Twins? White jeans, white top, gold sandals were the outfit of two girls in Lucy's entourage
Something for tonight/ Lucy checks out the designer store on Wednesday
The team had arrived into France from Monaco where Lucy had taken part in a photo shoot.
What for is unknown, but as she has just launched her new fitness website it may have been promotional shots of her gorgeous figure to inspire those who want to look just like her.
And she certainly be putting her slim body to good use if she hopes to carry out Lydia's request and draw the attention of one Jay Gatsby.
Close enough: The TOWIE star walks down a blue carpet towards a restaurant for lunch
Read more: http://www.dailymail.co.uk/tvshowbiz/article-2325260/Lucy-Mecklenburgh-depth-makes-bright-appearance-Cannes.html#ixzz2TQYMDwjg
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